Indian cricket icon Virat Kohli, in collaboration with PrivyPlex and Cornerstone Sport, introduced the groundbreaking Virat FanBox™—a game-changing innovation that reimagines how fans engage with their idols. Designed as a tech-enabled bridge between Virat and his supporters, the FanBox™ offered an exclusive gateway into his world, complete with a custom-branded Moto G Turbo, privileged access through the FanBox™ Club, a dedicated interaction app, and signed memorabilia.
Bringing this bold vision to life, Unboxed transformed the launch into an unforgettable spectacle in Mumbai. The venue was reimagined as a fully immersive brand world—layered with storytelling, digital innovation, and curated touchpoints that embodied Virat’s dynamism and the FanBox™ ethos. As Virat took the stage, the atmosphere surged, marking the arrival of not just a product, but a new era in fan-celebrity connection. From live demos to personalised moments, the event was a masterstroke in experience design—crafted to captivate, connect, and leave a lasting impression.
